How To Design An App Marketing Strategy?

We put together the 5 essential steps to designing an App Marketing mmc 996 strategy.

Launching a new app to the market and achieving top positions in search results, receiving good scores, and generating income are very difficult. Above all, taking into account the competition: here alone, 3.8 million apps are downloaded per day,

Therefore, as our app develops, it is very important to plan your marketing strategy. But where do you start?

Define the target audience

As in any marketing strategy, the first step is to specify the target audience that we want to reach with our app. Once it is completely defined, we must take it into account in each and every one of the marketing actions that we carry out.

Define the channels

The next step is to choose the channels in which to announce our new app in relation to our budget, target audience, and needs.

Channels focused on brand creation

If our company is not well known or if we do not yet have a brand with a track record, before trying to achieve a large number of downloads, our first objective would be to get users to know us. For this, there are numerous means:

  • Social networks
  • Website
  • Email marketing
  • Traditional media
  • Industry blogs
  • Collaborations with “influencers”
  • Etc.

Channels focused on conversions

Once we have a more powerful brand and start to get more visibility, we will have to start investing in other means that promote the download of the app, such as:

  • Google Adwords
  • Advertising display
  • Ads on social networks
  • App Discovery (apps that recommend other apps)
  • Apple Search Ads
  • Etc.

Define the style

If we have a track record as a brand, we can take advantage of the visibility or popularity that we already have and create messages in the same line and style. In this way, users will recognize the brand and associate the app with a company they already trust.

If, on the contrary, we do not have a recognized brand, it is important to define well the image and style of the messages, always keeping in mind what we want to transmit, the target audience to whom we want to transmit it and the channel through which it is transmitted. We want to communicate it.

Plan and act

Once we have made all these decisions, we will have to create a calendar that brings together all the steps to follow in an orderly and clear manner.

And once we have everything ready, it’s time to start it up!

Do not forget to measure the results.

Finally, we cannot forget to monitor our marketing campaign, measure the results, analyze them, and make decisions based on the data obtained.

What Do I Need To Know About Web Applications?

Web applications are tools encoded in a language compatible with browsers, and allow users to perform different types of tasks within a website, executing only the browser.

The creation of applications is one of the tasks within web development, and it is the responsibility of the software engineering area.

There are different types of web applications, and they are developed to fulfill particular tasks.

Six types of applications

This rating is based on how web applications present the content they project on the site. Among them, we distinguish:

  1. Static web application

This type of application is regularly used in the preparation of professional portfolios, digital resumes, contact details, among others.

Static applications show little information and do not usually have many changes; they are generally developed in HTML and CCS.

  1. Dynamic web application

These use databases to load the information, and the contents are updated every time the user enters the application.

There are many programming languages ​​with which these web applications are developed, but the most common are PHP and ASP.

  1. Virtual store

This type of application works like e-commerce for online stores.

These stores execute electronic payments and manage management panels that allow the administrator to upload products, update prices, inventories, manage orders, and payments.

  1. Portal web app

They are the type of applications that allow access to other areas such as forums, chats, email, search engines, registration areas, etc.

Its main objective is to help users find what they are looking for without leaving the portal, encouraging them to use it continuously.

  1. Animated web app

This type of programming allows projecting content with animations, using flash technology, and is one of the technologies most used by designers.

The drawback of animated web applications is that search engines cannot adequately process this type of content, so for SEO, this system is not very effective.

  1. Content management

These applications are developed on sites where the content must be continuously updated. A content manager (CMS) is used through which the administrator or the editors can make changes to the information.

Why Go From A Simple Corporate Website To A Somewhat More Complex Digital Solution?

On more than one occasion we have talked about the advantages (or rather need) of existing in the online world, regardless of the sector your company is: having profiles on social networks, appearing in search rankings, having a website attractive and professional corporate … However, there are situations in which a corporate website can be too small for your company. But what situations are those?

When your company sells products

Is your company dedicated to the sale of products? Whatever products you offer, today, 70% of Internet users in Spain make purchases online … Only by adding a user-friendly store on the web, along with good communication, could they increase their sales!

When your company needs more contact with customers

Is part of the service your company offers to help your customers? Solve your doubts? Or do you need to offer a better after-sales service? A good solution would be to add a chat that connects clients with professionals, for example. It could also be useful to create a “forum” section on the web, to solve user problems effectively.

When your company belongs to a sector with little visibility or of which the average users do not have great knowledge

Do you think that users do not have enough information regarding your sector to make a good decision? If this is the case of your company, having a blog on the web was explaining the benefits that your company can bring are a great option. With this, you will not only help users to have the necessary information to decide on your company, but you will also improve their corporate and professional image and will help the website appear in a better position in search rankings.

When your company faces numerous management processes

If you think that your company could be more effective in dealing with various procedures, what you need is an internal mobile application. Thus, not only will you save time and human errors in these efforts, but you will create a greater feeling of belonging to the company among employees.

When there is not too much brand awareness in your company

Do you want to get loyal customers who take pride in buying from your company and who tell their loved ones about their good experience with it? Do you want your workers to feel proud to be part of the team? For all this, the key is communication. Whether through internal apps, newsletters with offers and information for both employees and customers … The crux of the matter is to open communication channels between workers and customers, and that’s what the digital world is for!

The digital world is a space where companies can take their communication to its maximum exponent, offering them the possibility of reaching many more users and opening channels between workers and customers. It offers multiple and diverse advantages for any business; however, to get more out of it, it is necessary to have an agency specialized in the sector!