We put together the 5 essential steps to designing an App Marketing mmc 996 strategy.
Launching a new app to the market and achieving top positions in search results, receiving good scores, and generating income are very difficult. Above all, taking into account the competition: here alone, 3.8 million apps are downloaded per day, https://www.mmc33.net/sg/en-us/.
Therefore, as our app develops, it is very important to plan your marketing strategy. But where do you start?
Define the target audience
As in any marketing strategy, the first step is to specify the target audience that we want to reach with our app. Once it is completely defined, we must take it into account in each and every one of the marketing actions that we carry out.
Define the channels
The next step is to choose the channels in which to announce our new app in relation to our budget, target audience, and needs.
Channels focused on brand creation
If our company is not well known or if we do not yet have a brand with a track record, before trying to achieve a large number of downloads, our first objective would be to get users to know us. For this, there are numerous means:
- Social networks
- Email marketing
- Traditional media
- Industry blogs
- Collaborations with “influencers”
Channels focused on conversions
Once we have a more powerful brand and start to get more visibility, we will have to start investing in other means that promote the download of the app, such as:
- Google Adwords
- Advertising display
- Ads on social networks
- App Discovery (apps that recommend other apps)
- Apple Search Ads
Define the style
If we have a track record as a brand, we can take advantage of the visibility or popularity that we already have and create messages in the same line and style. In this way, users will recognize the brand and associate the app with a company they already trust.
If, on the contrary, we do not have a recognized brand, it is important to define well the image and style of the messages, always keeping in mind what we want to transmit, the target audience to whom we want to transmit it and the channel through which it is transmitted. We want to communicate it.
Plan and act
Once we have made all these decisions, we will have to create a calendar that brings together all the steps to follow in an orderly and clear manner.
And once we have everything ready, it’s time to start it up!
Do not forget to measure the results.
Finally, we cannot forget to monitor our marketing campaign, measure the results, analyze them, and make decisions based on the data obtained.